Two engineers. One hardware problem. A mission to make burning obsolete.
Every autumn, the air quality index in North India doesn't just rise—it suffocates. Farmers burn 23 million tonnes of stubble because there's no economic alternative. The smoke travels hundreds of kilometers, turning skies grey and lungs heavy.
But here's the truth we choose to see:
This isn't just waste.
It's raw material waiting for purpose.
tonnes of agricultural waste burned annually
AQI in Delhi-NCR during harvest season
value for farmers in stubble—until now
We saw the smoke and the opportunity. Two engineers, one mission: to turn 23 million tonnes of waste into worth.
We are currently engineering our flagship product: The Morning Ritual Mug. Iterating on bio-composite formulas for maximum durability.
Expanding to trays, planters, and furniture. Building a supply chain that rewards farmers for every kilo of stubble saved.
"We rely on engineering, not charity. When waste has value, no one burns it."
— Vedant & Parth
We connect rural agricultural communities with urban consumers who value sustainability and craftsmanship.
We're building a sustainable business model, not a feel-good project. Economic viability is our path to real impact.
Sustainability shouldn't mean settling for less. Our products compete on aesthetics and quality, not just ethics.
From the field it came from to the hands that crafted it, each piece carries a narrative worth sharing.
Whether you're a cafe owner, hotel manager, or someone who believes in our mission—let's connect.