THE CRISIS WE CAN'T IGNORE

Every year, 100 million tonnes of crop residue go up in smoke.

This is the cost.

The Scale of the Problem

500M
Tonnes of Residue Generated Annually
100M
Tonnes Burned Each Year
400+
Severe AQI Levels in North India

Witness the Crisis

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The True Cost

A crisis that destroys both health and soil.

44,000+
Premature Deaths
Annually in North India
Loss
Soil Nutrient Depletion
Carbon, Nitrogen, Phosphorus lost

The Human Cost

The smoke from crop burning contains a cocktail of harmful pollutants: PM2.5, carbon monoxide, methane, and volatile organic compounds. These don't just irritate; they kill.

  • Respiratory Illnesses: Asthma, bronchitis, and chronic obstructive pulmonary disease (COPD) are exacerbated.
  • Cardiovascular Disease: Fine particulate matter (PM2.5) can enter the bloodstream, increasing the risk of heart attacks and strokes.
  • Reduced Visibility: Dense smog leads to road accidents and disrupts daily life.
  • Mental Health: The constant exposure to pollution and its health consequences contribute to stress and anxiety.
Smoggy landscape showing the human cost of crop burning
Dry, cracked earth showing environmental damage

The Environmental Cost

Beyond the immediate air quality crisis, crop burning inflicts lasting damage on the very land that sustains us.

  • Soil Degradation: Burning destroys beneficial microorganisms, reduces soil fertility, and depletes essential nutrients like nitrogen, phosphorus, and potassium.
  • Greenhouse Gas Emissions: Releases significant amounts of carbon dioxide, methane, and nitrous oxide, contributing to climate change.
  • Loss of Biodiversity: Harms insects, birds, and other wildlife that rely on healthy soil ecosystems.
  • Water Pollution: Ash and pollutants can contaminate water sources, affecting aquatic life and human health.

There Is Another Way

What if agricultural waste wasn't waste at all?

Pravaahya's Approach

We transform the very crop residue that would be burned into premium lifestyle products. Every product we create is one less fire in the fields.

Prevent Burning at Source

By creating economic value from crop residue, we give farmers a profitable alternative to burning.

Reduce Health Impact

Every tonne of residue we process is one less tonne releasing toxic pollutants into the air.

Protect the Soil

We preserve vital nutrients (Nitrogen, Phosphorus) in the ground, preventing soil degradation.

Climate Action

By preventing burning, we directly reduce carbon emissions and black carbon release.

Create Premium Products

Transform crisis into opportunity—engineered luxury that carries the story of the soil.

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Our Data Sources

All statistics and information on this page are sourced from credible research institutions and government agencies.

NASA & ISRO

Satellite monitoring and farm fire detection data

Central Pollution Control Board

Air Quality Index and pollution monitoring

IARI & CREAMS

Indian Agricultural Research Institute crop residue data

Harvard School of Public Health

Health impact and mortality studies

MIT Research

Environmental impact analysis

ICIMOD

International Centre for Integrated Mountain Development research

Climate & Clean Air Coalition

Air quality and health data

Ministry of Agriculture

Government agricultural residue statistics